NEWSROOM: PRESS RELEASES
LARRY SCHUSTER JOINS REACT AS SENIOR VICE PRESIDENT OF SALES AND MARKETING
REACT Continues to Further Augment Executive Leadership for Next Wave of Growth
LOS ALTOS, Calif., July 16, 2007 – REACT Systems, Inc., the global innovator and leader in delivering Critical Response Notification Systems (CRNS) that unify vital actions in emergencies and time-sensitive situations, today announced that Larry Schuster has joined the company as senior vice president of sales and marketing. In addition to heading up the sales, marketing and communications activities for REACT, Schuster will drive additional revenue opportunities, channel development programs, and launch activities for new products.
Maria Ligeti, REACT’s chairman and chief executive officer, said, “We are very pleased to have Larry Schuster join us. Adding a senior sales and marketing executive of Larry’s caliber to our executive team is essential as we prepare to manage the rapid growth we anticipate in the near- and intermediate-term future. Under Larry’s leadership, we expect to achieve new heights of competitive effectiveness and I look forward to working with him as we continue to deliver new levels of Critical Response Performance.”
Schuster has over 20 years of senior management experience, most recently as vice president of sales and marketing at Memtech, where he doubled annual sales, orchestrated the sale of Memtech to Simpletech and closed several multi-million dollar government contracts. He also served as President of U.S. Operations at ChinaECNet, and has held executive positions with CacheWare, WYSE Technology, Link, Amdek and Tandem Computers. Schuster is the recipient of numerous sales awards.
React Systems, Inc.
REACT Systems™, Inc. is the global innovator and leader in high performance Critical Response Notification Systems (CRNS) that unify critical actions in emergencies and time-sensitive situations. REACT enables health care providers, educational institutions, public safety agencies, facility operators and corporations to dramatically improve Critical Response Performance by assuring incident readiness and real-time, coordinated response. The REACT system can notify first responders and those at risk anywhere in the world, within seconds, delivering targeted video, audio and text-based information via any mode of communication. It is also the most cost-effective, complete CRNS offering, available as a highly scalable on-demand service or a client-server, enterprise software offering.